Marketing your web hosting site is an interesting project. Few people know it, but the real secret to keyword traffic success is to use as wide a range of keywords as possible and this new synonym function from the most popular search engine on earth by far is the latest confirmation of this fact.
Marketing your Web Hosting Site and Keyword Selection
Search engines are constantly introducing changes and many times these changes are very significant and well able to make a huge difference in the search engine marketing of a major web site.
It is a pity that many webmasters and web hosts do not keep track of these changes and are therefore hardly in a position to benefit or take advantage of them.
An example that has taken place in recent times with the popular Google search engine is in the use of synonyms or similar keywords and keyword phrases. The effect is that it is not uncommon these days to come across a site that is ranked very highly for a certain keyword or keyword phrase, which does not even appear on the page in question. For example a site may feature at the very top of search engine results for aircrafts when the keyword used is airplanes.
The way to fully benefit from this synonyms function that is incidentally still unique only to Google and is not evident in other search engines, is to vary the use of words and to go out of your way to use synonyms and a wide range of similar keywords and keyword phrases as you write and construct your pages.
Few people know it, but the real secret to keyword traffic success is to use as wide a range of keywords as possible and this new synonym function from the most popular search engine on earth by far is the latest confirmation of this fact.