On the World Wide Web it simply means going to the highest traffic sites you can find to advertise your web hosting services.
How To Use Popular General Keywords To Find Your Targeted Web Hosting Traffic
There are those who are firm believers in looking for traffic where it is. This is the simple rule used by many advertisers both offline and online. This is why advertisers will place their ads in a high circulating mass-market newspaper or on prime time TV watched by millions. It is the same reason advertisers fall over each other to advertise during the super bowl.
On the World Wide Web it simply means going to the highest traffic sites you can find to advertise your web hosting services. Or it could also mean using high traffic popular keyword phrases to generate traffic and then placing a link to your web hosting offer at a prominent visible place so that you end up with a sizeable fraction of the large traffic in your web hosting site.
Keyword phrases like "Paris Hilton" referring to the wildly popular hotel heiress will always attract a very high volume of traffic. So the trick would be to create content and even a site around that keyword. If done properly you will find that within a very short time, you will have enormous traffic flocking to your site or Paris Hilton content. Naturally this is general traffic but you can easily look for your niche traffic in the crowd and it will be worth it even if only a small tiny fraction of the big number ends up being the kind of people you are looking for.
All you have to ensure then is that you have links leading back to your site. There is no way you can go wrong with such high traffic, so the thinking goes.