If you are using email newsletters to sell web hosting services, then you need to seriously consider a micro-niche on which to concentrate all your efforts.
The Kind Of Email Newsletter That Sells Hosting Services
The main reason why email newsletters fail is because the niche targeted is not narrow and tight enough.
I will give an illustration of this from my own personal experience this past week. There is a book summary ezine that I subscribe to. They give overviews of excellent books, the only problem is that their topics are too general. I have subscribed for business books and have seriously wanted to unsubscribe until this past week when they featured a book on blogging. Yours truly has been reading the daily posts very closely.
It is obvious that this email newsletter would have been a lot more successful if they subdivided business into several sub-sectors. A sub-section on online business would have been ideal for me.
If you are using email newsletters to sell hosting services, then you need to seriously consider a micro-niche on which to concentrate all your efforts. For instance the area of security is of great concern to many webmasters just now and an easy-to-read non-technical how-to ezine will quickly end up being very popular and successful in helping anybody sell their hosting services.
It is really unbelievable how such a minor adjustment to an email newsletter being used for marketing web hosting services, can make such a huge difference.