The Reciprocal Way To Build A Web Host From Scratch

It really matters little what sort of web hosting service you are considering building, because one critical factor is bound to affect you and will in fact be a deciding factor on whether your hosting business is ultimately successful or not. It is simply the amount of traffic that gets exposed to your web-hosting offering.

The higher your traffic is, the higher your sales will ultimately be. It is as simple as that. Sadly generating traffic is far from being a simple thing to do.

There is a method of generating traffic that many web hosts have not considered but is actually still very effective, despite the fact that it has been used for years. In fact right from the early days of the World Wide Web.

I am of course referring to reciprocal linking. This is where a webmaster finds related sites to exchange links with.

In recent times, it has been widely publicized that reciprocal links do not have the same impact as one way links with search engines This is of course true for a large site with thousands of links already and seeking to improve its' positioning. But for a small site that has just been launched with absolutely zero links pointed at it, reciprocal linking is the easiest and most effective way of building up traffic quickly.

For sites that are selling web hosting services, there is a huge advantage in the fact that this is a service that has wide appeal and many of the webmasters who will install and test the reciprocal link to your site are prospects themselves for the service.

Then look at the simple math. Assume that each link gives you only 5 hits a day on average (some will give you more, others will give you less, even zero). This means that a mere 200 reciprocal links will give you daily traffic of 1000 unique visitors a day. That is a respectable number and the sort that should give you some enough web hosting leads to start generating a few sales every week.

Reciprocal links are the way to grow your small web hosting site from scratch to a highly profitable online enterprise.