Offline Ways To Market Your Web Hosting Company On A Shoe String Budget

Advertising your web hosting company on national TV or placing an advertisement in a popular widely read newspaper is not a pipe dream. It is actually very possible, even if you do not have the money, as long as you know how to go about it.

One of the effective ideas that you can consider is bartering your services. For instance you can give away hosting space in return for advertising. Or you may even have another totally different skill, which you can use here to barter for the service that you require. So what happens if the national TV network or big circulation newspapers don't need your services? You can start off by bartering your services for something that the TV company or newspaper needs and is willing to consider. Once you have completed your first deal you can then move on to the newspaper or TV company and advertise your web hosting business an a larger scale.

Another idea you can consider is that of using a press release. Press Releases are an excellent way to get free publicity. Many web hosts have taken advantage of this method in recent times by submitting press releases to the two biggest media sources covering the hosting industry. These are theWhir.com and HostingTech.com.

At a local level, you can write letters to the editor to publicize your hosting business. Of course you have to be very creative about this so that it comes out as an interesting letter and not just blunt self-promotion. Alternatively, you can simply get in touch with your local newspaper editors and a way can be found to carry an interesting local feature story on you. The newspaper will be happy for getting a nice story on a local personality; you on the other hand will get free valuable publicity.